FCJ-165 Obama Trolling: Memes, Salutes and an Agonistic Politics in the 2012 Presidential Election

Benjamin Burroughs University of Iowa If the 2008 American Presidential election is known for being the first modern Internet campaign, then perhaps the 2012 American election should be known as the first real social media campaign. While social networking was a major part of the 2008 campaign, with users enacting socio-technical linkages primarily between Youtube and Facebook walls (Robertson, 2010); the increasing pervasiveness of mimetic communication melded with social networking has once again impacted the political landscape. From ‘Big Bird’ to ‘binders full of women’ (and the made-for-meme Obama ‘Bayonets’ line) memes riff in real-time on contemporary politics. What is different about 2012 is the intersection between the technology, the architectural affordances of social networking platforms, and the penetration of a larger trolling culture. Trolling is colloquially understood as a negative behaviour, particularly amongst traditional media, that desires to bully and vilify unsuspecting netizens, all in the name of ‘doing […]